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Effective advertising - the purpose of advertising preparation - why do we prepare the advertisement, the subject and the subject of the ad whom we want to reach

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Advertising, i.e. specific money that must be spent to inform potential customers about our products and services. So that the money spent on advertising is not thrown away, you need to prepare your ad and how to distribute it.

Effective advertising - the purpose of advertising preparation - why do we prepare the advertisement, the subject and the subject of the ad whom we want to reach

We must clearly specify the purpose of our advertising, e.g .:   Purpose of advertising preparation - why do we prepare advertising?

Increasing sales of training products by 20% comparing states: month before and month after broadcasting the advertisement.

Informing customers about the new headquarters of the customer service office in Zduńska Wola (because, for example, we moved from Łaska Street to Paprocka).

2D animation, 3D animation - test postwojsko films - animated advertisements - you can find more of our multimedia productions at - the Creative Postwojsko Agency portfolio




The subject of the advertisement - what do we want to advertise: what product, what service do we promote?

We can promote - advertise (effectively or ineffectively) we can do everything, including company products and services, brand, trademark, company location, etc.


Who - the advertising entity - do we want to reach with an advertising message?

Is the final customer of our advertisement the final customer or just an intermediary? What are the parameters of our target client to whom the advertising campaign is to reach, e.g. location, age, gender, education, marital status, income level, etc. So we have to segment the market and the client.


See also other parts of the guide:

Introduction: Effective modern advertising - how to do it - prepare effective advertising?

Part I: Effective advertising - the purpose of advertising: why we prepare advertising: the subject of advertising and the subject of advertising that we want to reach.

Part II: Effective advertising - types of advertising: media (internet, television, radio), advertising gadgets, direct advertising, sponsorship.

Part III: Effective advertising - a form of advertising: graphics, text, sound, animation, advertising film, multimedia presentation.

Part IV: Effective Advertising - Effective Advertising Message: What to Look for When Making Effective Advertising?

Part V: Effective advertising - how to make a good, effective and effective logo for a company, institution, organization?

Part VI: Effective advertising - graphics or animation which is more effective?

Part VII: Effective Advertising - Animated Advertising, 3D Advertising Movie or 2D Advertising Movie?


Author of the guide: Darek Gołębiowski

Also remember that we can produce effective advertising for you, as well as prepare and run an effective advertising campaign for your company: sp. z o. o. WE CREATE CREATIVE PROJECTS

Are you looking for an idea or help? As part of advanced IT technology using our creativity, we can create for you:

  • Effective advertising graphics
  • a multimedia presentation of your company and / or your products
  • 2D and / or 3D animation
  • marketing strategy
  • elearning portal
  • CMS portal
  • individual IT solution - we program in: HTML, PHP, CSS, Python, Blender, JavaScript, jQuery


you are looking for effective advertising - we will help you create a creative idea, we will prepare your effective advertisement: sp. z oo - contact us: , 438245966


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