MARKET SEGMENTATION AND CHOICE OF TARGET MARKETS

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Market segmentation - selection of target markets - elearning training

Market Strategies:

mass marketing - the seller puts emphasis on the production, distribution and promotion of one product for all buyers.

product differentiation marketing - the seller produces several products that have different characteristics, designs, sizes, quality, etc. (so-called different marketing products). Products are not targeted at different market segments - they are designed to offer buyers a large variety of products.

target marketing - the seller distinguishes the main market segments for his company, targets one or several of them and develops products and marketing plans closely tailored to each of the selected segments. Target marketing often assumes the character of micromarketing, in which marketing programs are tailored to the needs and requirements of specific customer groups, taking into account, e.g. their location.

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