Marketing mix: product, price, distribution, promotion - the basics of marketer's knowledge

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Marketing mix: product, price, distribution, promotion - the basics of marketer's knowledge

As part of broadening marketing horizons - today a "handful" of information on the subject of "Marketing mix": product, price, distribution (place) and promotion - the so-called "Four P" from Product, Price, Place, Promotion.

Marketing mix is ​​defined as a set of marketing elements, consisting of elements: product, price, distribution (place) and promotion, i.e. "Four P" (from English: Product, Price, Place, Promotion). In the extended version, the 5th P - People, i.e. customer service staff, is added.

Marketing mix: product, price, distribution, promotion - the basics of marketer's knowledge

 Marketing mix: product, price, distribution, promotion, people - the right composition of marketing elements

 

Marketing mix: product, price, distribution, promotion - the basics of marketer's knowledge

Marketing mix: product, price, distribution, promotion - the basics of knowledge

  FOUR "P"

Marketing mix: product, price, distribution, promotion - the basics of marketer's knowledge

Marketing mix: P rodukt (from English. Ang. Product) - a tangible product + its packaging:

  • Range of products,
  • Quality,
  • Pattern,
  • Features,
  • Mark,
  • Package,
  • sizes,
  • Service,
  • Warranty.

Marketing Mix: C ena  (from English. Ang. Price) - appropriate to the market conditions resulting from the laws of the market (demand versus supply):

  • Pricing strategies,
  • List price,
  • Rebates (discounts),
  • Payment periods,
  • Credit terms.

Marketing mix: Distribution (in English) - suitable for a group of potential customers:

  • Distribution channels
  • Territorial coverage
  • Offered range,
  • Location,
  • Wrestling,
  • Transport, logistics.

Marketing mix: Promotion - showing the product in the right way for the needs of potential customers:

  • advertisement
  • Sales promotion
  • Public Relations
  • direct marketing
  • Exposure
  • Incentives (e.g. rebate)
  • sponsorship
  • Package

 

Marketing mix: product, price, distribution, promotion - the basics of marketer's knowledge

Marketing mix summary:

Product, price, distribution (place) and promotion, i.e. "Four P" from Ang. Product, Price, Place, Promotion). In the extended version comes the 5th P - People or staff.

Marketing mix: product, price, distribution, promotion - you can go to the next part of the free elearning training or take advantage of our commercial training including trainer support as well as marketing consulting and advertising graphics services: 


Marketing mix: product, price, distribution, promotion - the basics of marketer's knowledge

Free - absolutely free! - elearning training in marketing - see the training menu in the side panel - we invite you to our free elearning training


 

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