Marketing and sales and advertising

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Marketing and sales and advertising

Comparing the concepts: marketing and sales I made in one of the previous arguments -  Marketing versus sales - I pointed out the theoretical differences between marketing and sales or trading as you prefer;). Now a few words about the practice in Polish companies - I will start with small and micro enterprises.

The article "Marketing and sales in a small company - effective trade and advertising as sources of success" was prepared based on the training:

enterprise marketing e-learning training

Marketing and sales in a small company - effective trade and advertising as sources of success

 

Marketing and sales - small businesses - up to 10 employees

In small Polish companies the problem of differences between marketing and sales does not exist. They usually have a department (business unit / unit) or a sales / trade specialist, and the term marketing is used in a wide variety of ways, rarely reflecting the academic characteristics of the term 'marketing'. This is due to the fact that in these companies there is "inbound" customer service and active customer acquisition - through owners and sellers. Very often the owner is the most effective salesman, and the sale of products and / or services is based on his shoulders. In addition, small companies use two concepts: advertising and promotion, while promotion is equated with a reduction in price, and advertising mainly with: business cards and offers in regional media.

As you can see, this is a somewhat archaic approach to marketing (marketing, advertising, promotion, sales, trade?). Unfortunately, according to my daily observations (mainly from central Poland) the approach presented above is quite common and - according to my observations - along with the normalization of the Polish market - is becoming less and less effective;).

And what is your opinion on the issue: "Marketing and sales in a small company - effective trade and advertising as sources of success?"

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